The first commercial to appear was for orange juice, with a luscious-looking stream pouring from a container (brand withheld) into a glass. Now, being a born, raised and still-living-in Florida boy, I need no commercials to persuade me of the deliciousness of oranges and orange juice.
What caught my attention, though, was the brilliant color of the orange juice. Spectacular color…almost glowing!
I’ve mentioned in the past how impressed I am with my (big) Sharp Aquos TV (I picked mine up during the time they had George Takei telling us how Sharp added a fourth color to the standard RGB). There are times, the picture is breathtaking, even in bright daylight.
But this orange juice exceeded even the stark reality of the TV. It made me wonder if the commercial wasn’t digitally enhanced in some way.
Having spent part of my life in the advertising field, I knew the “rules” about advertising. On the other hand, I can’t say I’ve ever had a burger from the fast food places that look like their magazine and TV ads. That goes for those spotless restaurants and their perfectly prepared food ads.
As we become more accepting of computer generated entertainment on the big screen, how long before the definition of “truth in advertising” gets to be bent by the efficiency (and potential cost effectiveness?) of computer generated or enhanced ads (assuming we’re not already at that point)?
I suppose, as long as we don’t end up with Soylent Green, I’ll just sit back and enjoy the (increasingly) gorgeous food ads…no matter how unreal they look.