Running on empty


lots o booksAnd I was so looking forward to seeing my floor again.

Between donations, giveaways, review copies and freebies, I had finally dwindled all my stock of the first editions of my three books down to a few remaining edit copies.  My office once again began to resemble a work space rather than a booth at a flea market.  I could even see the wood floor again!

Except, now that all three editions are approved and in production, I probably need to consider “stocking up” on all three books once again.  Whether for marketing purposes or sales, I’ll need to have copies ready and on-hand to take advantage of whatever opportunities present themselves.  The problem now is determining what “stocking up” means.

Like most products, my publisher offers increasing discounts the larger the quantity of copies ordered.  In addition, there is a special promotion running for an additional discount on top of the regular order, provided the quantity per book is 100 or more.  Adding all those discounts up makes a large difference between my preferred order of 50 copies apiece and the 100 copy bonus level.  It’s smart pricing, of course.  The allure of that next 50 copies at an equivalent discount of 2/3 off is difficult to resist.  But, 150 total copies is a lot of boxes.  300 is the Great Wall of China!

The 300 copy option sets me back over two grand, not counting shipping.  Half the copies, though, is several hundred dollars more than half the cost.  Plus, if I did need more than 50 copies, there would also be the lost benefits from combined shipping.  It’s a lot to mull over.

The most compelling reason to keep the order quantity lower is my inept marketing efforts that led to boxes of books sitting in my office for months.  It is hard to imagine I am suddenly going to be inundated with creative new ways to sell/market/display the books now than in the past four years of publication.  The most commanding reason to go for the larger quantity is simply this:  the books don’t have an expiration date.  If I hold them for three months or three years, the books are just as useful.

In the final analysis, it may simply come down to how much I like being able to see the floor in my office!

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