I’m in the midst of designing my book trailers, or more exactly creating “mock-ups” of the trailers by using PowerPoint to simulate the eventual video as a slideshow.
I’ve tried to keep the videos simple for two reasons. First, because simplicity is a cornerstone to effective communication; less is more (unlike my blog posts). The second reason I’m keeping the trailers simple is it’s just too blamed costly for all the images!
Now, I know “nothing is free in life”, but when did the © zombies take over every last picture on the net? OK, it’s not that bad, there are still troves of pictures out there for free, but more often than not I find the “perfect” picture or image I need has a price tag on it…and some of those tags are startlingly expensive.
The plus side of the net is that almost anything that pops into your head, you can find an image available somewhere. The downside is that, like the domain name mania, the rush must have been on to grab every free-standing image around to include in that specific company’s “widest selection around” library.
Some of the images included in a few of the high-cost libraries are of disturbing low quality (either in image quality or creative quality). Like some poorly marketed ideas in the past, the belief must be that being able to advertise the “largest quantity of images” will make up for a mixed bag in terms of quality. The old and new economies are littered with the remains of companies who made that tactical error.
Fortunately, I’ve designed my trailers to revolve around a “main” character, thus allowing me to reuse my specific images. While I was mildly surprised at the proliferation of image libraries and a little more surprised at their prices, I think I should be able to “escape” excessive picture fees, allowing me more opportunity to put the money into production values…although, considering the success of South Park, perhaps I shouldn’t overstate production values, either.
Regardless of the cost, recognizing my vision requires coughing up the necessary investment for the exact images I feel I need (or building a computer animation studio). Though the charges don’t seem commensurate with the product, it is the free market pricing currently in effect, so (outside of this blog) there is nothing gained from obsessing over it.
But I sure would love a barter system…I can easily dial up a few thousand words in exchange for a few pictures.